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Haya Real Estate joins the #CEOPorLaDiversidad Alliance led by the Adecco Foundation and the CEOE Foundation

A pioneering initiative at the European level brings Spanish businesses together to boost diversity in Spain


  • The Adecco Foundation and the CEOE Foundation presented the #CEOPorLaDiversidad Alliance at the Reina Sofia Museum joined by Carlos Abad, CEO of Haya Real Estate, along with another 59 CEOs.
  • Haya Real Estate is the only servicer which has joined with this commitment initiative by the first CEOs to boost diversity policies in their companies
  • The event was attended by Magdalena Valerio Cordero, Minister of Employment, Migration and Social Security, Antonio Garamendi, president of CEOE and Joaquín Nieto, director of the International Labour Organization in Spain (ILO).

Madrid, 17 October 2019. - At the Reina Sofia Museum in Madrid, the Adecco Foundation has celebrated its 20th anniversary under the honorary chairmanship of Their Majesties the King and Queen of Spain and the participation of the Minister of Employment, Migration and Social Security, Magdalena Valerio Cordero In this framework, the president of the CEOE, Antonio Garamendi, Enrique Sánchez, president of the Adecco Foundation, and José Isaias Rodríguez, Trustee of the Adecco Foundation, presented the #CEOPorLaDiversidad Alliance, and the commitment was signed by the first CEOs to boost diversity policies in their companies. Carlos Abad, CEO of Haya Real Estate, and another 59 CEOs of large companies with activity in Spain have decided to accompany the Adecco Foundation and the CEOE Foundation in this event to publicly formalise their commitment. With this, Haya Real Estate has become the only servicer to acquire this commitment and defend the values of diversity, equity and inclusion in its daily activity.

This Alliance aims to unite the CEO of the main companies in Spain around a common and innovative vision of diversity, equity and inclusion (DE&I) as promoters and ambassadors who help speed up the development of strategies which contribute to business excellence, the competitiveness of talent in Spain and the reduction of inequality and exclusion in Spanish society.

Carlos Abad, CEO of Haya Real Estate, has signed the #CEOPorLaDiversidad Alliance and has assured that “as companies we play a fundamental role in society and we have an opportunity to be decisive in the promotion of diversity and inclusion policies. At Haya Real Estate we make this firm commitment and we will work to defend the values of diversity, equity and inclusion in our daily activity. I am convinced that this Alliance will be a turning point in the way as companies we address these policies and will undoubtedly have a major impact both at the business level and at the social level".

The 60 CEO who joined this Alliance “recognise” diversity, equity and inclusion as fundamental values which enrich the companies and boost their competitiveness. On the other hand, they “undertake” to boost diversity strategies in their companies, to involve their Management Committees and to create a common vision of diversity.

According Francisco Mesonero, general manager of the Adecco Foundation, “the challenge is to raise diversity as the essence of a new leadership paradigm and inclusive business strategy. If we know how to properly use and manage it, we will create more competitive businesses within a global framework like the current one".

For his part, Enrique Sánchez, president of the Adecco Foundation, wanted to stress that “as companies we have a basic role to contribute to the well-being of people, of all people in our society. Dignity is for our Foundation a fundamental value upon which any business decision must be articulated". Addressing the CEOs present, Enrique Sánchez, recognized that “being the leader of a large company like yours is complex, as we must make decisions which generate an impact on thousands of people in our country. For this reason, we value diversity and its inclusion will help us to make better decisions and make our companies have a greater value for society, to be more competitive and sustainable".

Antonio Garamendi, president of CEOE, stated that “the goal of the companies is that we no longer have to talk about diversity and inclusion because they are already part of our DNA. To do this the key is to put people at the centre of the company. When we talk about SDG, we talk about people, and 70% of these Goals are the responsibility of the companies.”

Magdalena Valerio, Minister of Employment, Migration and Social Security, has emphasized that this alliance “stresses and confirms the role of the management of the companies in promoting the Diversity and Inclusion strategies from the senior management, through research, exchange, development and promotion of strategies and the good business practices of diversity, equity and inclusion".

For Magdalena Valerio, these strategies are fundamental to “achieve the objectives related to decent work, which dignifies and allows the development of the capacities themselves and is performed respecting the labour principles and rights without gender or any other type of discrimination”.

For his part, Joaquín Nieto, director of the ILO Office for Spain, stated that “The launch of the #CEOPorLaDiversidad Alliance is a sign of the promising results achieved when we merge efforts to make the economic growth sustained, inclusive and sustainable, as proclaimed by the Sustainable Development Goals of the 2030 Agenda of the United Nations.”

Firmantes de la Alianza #CEOPorLaDiversidad

  • Mr Marc Gómez, Chief Executive of ABB
  • Mr Jorge Caro, General Secretary Airbus
  • Mr Antonio Moreno, president Alstom
  • Mr Luis Dupuy de Lôme, general manager American Express Global Business Travel
  • Mr José Luís Manzanares, CEO Ayesa
  • Ms María José García Beato, Director General Secretary Banco Sabadell
  • Mr Antonio Ortega, Executive Director Bankia
  • Mr Pedro Guerrero, president of Bankinter
  • Ms Cristina de Parias Halcón, general manager of BBVA
  • Ms Lourdes López, General manager Becton Dickinson (BD)
  • Mr Manuel Broseta, president of Broseta Abogados law firm
  • Mr Pablo Riesco, CEO of Cadagua-Grupo Ferrovial
  • Mr José Luís García-Palacios Álvarez, CEO Caja Rural del Sur
  • Mr Francisco Bermúdez, CEO of CapGemini
  • Ms Mabel Díaz Orta, CEO Cash Lepe
  • Mr Philippe Boisseau, CEO Cepsa
  • Mr Juan Manuel Gonzalez Serna. Cerealto-Grupo Siro president
  • Mr Javier Puga, CEO Dinosol Supermercados
  • Mr Thomas Stadelmann, CEO Dr Schneider Unternehmensgruppe
  • Mr José Bogas, CEO Endesa
  • Mr Víctor Del Pozo, CEO El Corte Inglés
  • Mr José Antonio López, president and CEO Ericsson
  • Mr Staffan Schüberg, CEO Esteve
  • Mr José Miguel García Fernández, CEO Euskaltel
  • Mr Federico Linares, president of EY
  • Mr Ignacio Clopés, general manager for Spain and Latin America Ferrovial Agroman
  • Mr Juan Miguel Floristán, CEO Florette
  • Mr Santiago Villa, CEO Generali
  • Mr Dionisio García Comín, Chief Executive Officer Global Omnium
  • Ms Mónica Martínez, president of GMV
  • Mr Iker Barricat, General manager Group Adecco
  • Mr Carlos Abad Rico, CEO Haya Real Estate
  • Mr Carlos Nuñez Murias, CEO Henneo
  • Ms Helena Herrero, president and CEO HP Print.
  • Mr Víctor M. Iglesias Ruiz, CEO Ibercaja
  • Ms Ángeles Santamaría, CEO Iberdrola Spain
  • Ms Petra Axdorff, CEO Spain IKEA
  • Mr Jaime Revilla, president IVECO
  • Mr Javier Aguirre, president/CEO Kapsch TraficCom
  • Mr Diego Perdones, General manager Maersk
  • Mr Eduardo Petrossi, Chief Executive of Mahou San Miguel
  • Mr Antonio José Gómez López, General manager Mave Trigo Group.
  • Mr Francisco Reynes Massanet. President and CEO of Naturgy
  • Ms Susana de Sarria, president Navantia
  • Mr Ignacio Cano, General manager OHL
  • Mr Pedro Viñals Sastron, president and chief executive of PRA Health Sciences Spain
  • Mr José María Oriol, Chief Executive of Patentes Talgo
  • Mr Narcís Roura, CEO PepsiCo
  • Mr Juan Sanabria, General manager Philips
  • Mr Maria Luisa de Contes, director and General secretary of the Renault Group
  • Mr Ramón Alejandro Balet, president of Saica
  • Mr José Manuel Nieto, CEO of Schindler
  • Mr Jørn Anthonisen, General manager Sector Alarm
  • Mr Andrés Romero Peña, Director General Manager of Seguros Santa Lucia.
  • Mr Ignacio Sevillano CEO Smurfit Kappa
  • Mr Luis Luis de Carlos Bertran, president Uría Menéndez
  • Mr Javier Virto, president Virto
  • Mr Paulo Pinto, General manager for Spain and Portugal Verallia
  • Mr Martín Javier Aranda, CEO Worldline Iberia
  • Mr José Luis Acea Rodríguez, Chief Executive of Banca March

About Haya Real Estate

Haya is one of the leading company in the management of Non-Performing Loans and Real Estate Owned assets (NPLs and REOs, respectively) in Spain. The company manages assets as well as financial and real estate vehicles for a wide variety of clients, from financial institutions to international investors. In total, Haya is responsible for €26.1 billion of AuMs (Assets under Management) as of June 2022.

Haya offers products and services covering the entire value chain of NPLs and REOs. Its NPL services focus on the management of corporate or individuals’ debt, with a high degree of specialization in the valuation, management and recovery of loans and the conversion of non-performing loans into real estate owned assets. Real estate services are delivered to a portfolio of ~163,000 assets, and they range from asset boarding, property management, maintenance and valuation to its commercialization. Haya's services are fully integrated into the lifecycle of each NPL / REO, and also involve portfolio advisory and underwriting capabilities, rental management, land management, completion of works in progress.

Haya’s main clients include financial institutions such as BBVA, Caixabank, Cajamar, and international investment funds such as Cerberus Capital Management. The company employs ~661 professionals, featuring an extensive sales network that covers the entire Spanish geography. Haya has invested in cutting-edge technology, data analysis and IT tools focused on industrialization, process efficiency and performance delivery which are key to deal with current market environment.

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