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Haya Real Estate selected by Google as a success story of the new Dynamic Search Ads campaigns

  • The purpose was to ensure exposure for all those relevant searches from the users interested in acquiring their new home or investing in a second home.
  • This is the second time that Haya has been selected by Google as a success story

Haya Real Estate (‘Haya’), a Spanish company leading in the management of debt and real estate assets, has been selected by Google as a success story for the new Dynamic Search Ads campaigns for the search of better results in its Google Ads campaigns. Among other actions, the company activated the new Dynamic Search Ads campaigns to ensure the exposure for all the relevant searches of the users interested in acquiring their new home or investing in a second home. All this without prejudice to the strategy to achieve leads performed in Google Ads.

Along with Relevant Traffic Media, digital consultant of Haya Real Estate, it has been decided to set up the campaigns segmented by categories and to thereby achieve the impact on those users who are looking for properties in those provinces where the company wants to get more leads. As such, in the first months of 2019, the DSA campaigns have provided 5% additional leads, while their cost per leads is up to 52% more economic than the account total. In addition, the exposure has increased for Haya Real Estate, with an increase of more than 9% views in the search campaigns, ensuring that it appears in the large majority of relevant searches from users. These conclusions, together with the rest of the applicable data, have been published on the Think with Google site.

This is the second time that Haya has been selected by Google as a success story, after the work done at the end of 2017, in which both companies collaborated on the possibility of optimizing the process for gaining Haya customers through the mobile.

Borja Dávila, Director of Marketing and Business Development, commented: “It is a real privilege to have been chosen by Google to perform this type of project, which helps us to be more efficient in our online campaigns and to attract more people interested in acquiring a property. At Haya we consider innovation as one of the pillars upon which the company's growth is based, and therefore we constantly invest in technological improvements to achieve greater efficiency in our processes.”

About Haya Real Estate

Haya is the leading company in the management of Non-Performing Loans and Real Estate Owned assets (NPLs and REOs, respectively) in Spain. The company manages assets as well as financial and real estate vehicles for a wide variety of clients, from financial institutions to international investors. In total, Haya is responsible for €31.8 billion of AuMs (Assets under Management).

Haya offers products and services covering the entire value chain of NPLs and REOs. Its NPL services focus on the management of corporate or individuals’ debt, with a high degree of specialization in the valuation, management and recovery of loans and the conversion of non-performing loans into real estate owned assets. Real estate services are delivered to a portfolio of ~189,000 assets under management, and they range from asset boarding, property management, maintenance and valuation to its commercialization. Haya's services are fully integrated into the lifecycle of each NPL / REO, and also involve portfolio advisory, underwriting capabilities, land management, completion of works in progress and securitization.

Haya’s main clients include financial institutions such as BBVA, Caixabank (former Bankia), Cajamar, Liberbank, Sareb and international investment funds such as Cerberus Capital Management. The company employs ~863 professionals, featuring an extensive sales network that covers the entire Spanish geography. Haya has invested ~€63 million euros in cutting-edge technology, data analysis and IT tools focused in process efficiency and performance delivery.

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