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Haya Real Estate incorporates Sebastián Hormaeche as Chief Data Officer


  • Sebastian Hormaeche provides comprehensive experience in change management, strategy and information systems
  • Answering directly to the CEO, his work will be essential for the optimization of the debt management processes, administration and sale of REOs and integration of portfolios

HAYA Real Estate (HAYA RE), company specialized in the provision of management services of financial and real estate assets for financial institutions and institutional funds, has incorporated Sebastián Hormaeche as CDO - Chief Data Officer.

Answering directly to the CEO, he will be in charge of the Processes Quality and Data Department, with a team of over 10 professionals. Among other duties, he will be responsible for the improvement of the debt management processes, and administration and sale of REOs, as well as simplifying the integration of the different asset portfolios in new operations.

Hormaeche has nearly 20 years of experience in management positions and strategic and technology consulting, and has plenty of experience in CRM, change management, strategy and information systems. He comes from Salesforce, where he held the post of Customer Success Director, and he started his career at PwC Consulting and then worked as Manager in Oracle. He also held that same position in Arthur D. Little, leading digital transformation projects.

He is a Computing Engineer from the Universidad Pontificia Comillas (ICAI), MBA from the IESE and Master in Finance by the Instituto de Empresa.

About HAYA Real Estate

HAYA RE, leading Spanish company in the management of secured credit and real estate assets, provides a unique sale solution to its institutional clients, including the management of real estate and loans portfolios, as well as portfolios advice (selection, valuation and trading). Among its main clients are Bankia, Cajamar, Sareb and Liberbank

Established in 2013, with a fully independent shareholders of banks, the company currently has over 40.1 billion euros under management, and has a comprehensive offer of services, which includes the promotion of land, rental management and advisory, intermediation and securitization of real estate assets. HAYA RE has divested more than 11,000 million euros since its foundation.

HAYA RE has 700 professionals distributed in 16 of its own centres, as well as 5,800 points of sale between APIs and offices. The company has invested more than 30 million euros in cutting-edge technology, analysis of data and programmes for the efficiency of the processes.

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